Twitch. tv - Wikipedia. Twitch is a live streamingvideo platform owned by Twitch Interactive, a subsidiary of Amazon. Introduced in June 2. Justin. tv, the site primarily focuses on video gamelive streaming, including broadcasts of e. Sports competitions, in addition to creative content, "real life" streams, and more recently, music broadcasts.
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Content on the site can either be viewed live or via video on demand. The popularity of Twitch would eclipse that of its general- interest counterpart; in October 2. February 2. 01. 4, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin. Twitch Interactive to represent the shift in focus – Justin. August 2. 01. 4. That month, the service was acquired by Amazon for $9. Amazon Prime. Twitch later acquired Curse, an operator of online video gaming communities, and introduced means to purchase games through links on streams, along with a program allowing streamers to receive commissions on the sales of games that they play.
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In 2. 01. 5, Twitch announced it had more than 1. History[edit]When Justin. Justin Kan and Emmett Shear, the site was divided into several content categories. The gaming category grew especially fast, and became the most popular content on the site.[5] In June 2. Twitch. TV, inspired by the term twitch gameplay. It launched officially in public beta on June 6, 2. Since then, Twitch has attracted more than 3.
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Twitch had about 8. June 2. 01. 3,[9] which increased to 1. December 2. 01. 3.[3] The company was headquartered in San Francisco's Financial District.[3]Twitch has been supported by significant investments of venture capital, with US$1. US$7 million originally raised for Justin. US$2. 0 million in 2. Investors during three rounds of fund raising leading up to the end of 2.
Draper Associates, Bessemer Venture Partners and Thrive Capital.[3]: 4. In addition to the influx of venture funding, it was believed in 2. Especially since the shutdown of its direct competitor Own. Twitch has become the most popular e- sports streaming service by a large margin, leading some to conclude that the website has a "near monopoly on the market".[1. Competing video services, such as You. Tube and Dailymotion, began to increase the prominence of their gaming content to compete, but have had a much smaller impact so far.[1.
As of mid- 2. 01. Twitch monthly, with the average viewer watching an hour and a half a day.[1. As of February 2. Twitch is the fourth largest source of Internet traffic during peak times in the United States, behind Netflix, Google, and Apple. Twitch makes up 1.
US Internet traffic during peak periods.[1. Growth, acquisition speculation[edit]On February 1. Twitch's parent company Justin. Inc. was renamed Twitch Interactive, reflecting the increased prominence of the service over Justin. That same month, a stream known as Twitch Plays Pokémon, a crowdsourced attempt to play Pokémon Red using a system translating chat commands into game controls, went viral; by February 1.
Vice President of Marketing Matthew Di. Pietro praised the stream, considering it "one more example of how video games have become a platform for entertainment and creativity that extends WAY beyond the original intent of the game creator. By merging a video game, live video and a participatory experience, the broadcaster has created an entertainment hybrid custom made for the Twitch community. This is a wonderful proof of concept that we hope to see more of in the future."[1.
Beginning with its 2. Twitch was made the official live streaming platform of the Electronic Entertainment Expo.[2. On May 1. 8, 2. 01. Variety first reported that Google had reached a preliminary deal to acquire Twitch through its You.
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Tube subsidiary for approximately US$1 billion.[2. August 2. 01. 4 changes[edit]On August 5, 2. Justin. tv site was abruptly shut down, citing a need to focus resources entirely on Twitch.[2. On August 6, 2. 01. Twitch introduced an updated archive system, with multi- platform access to highlights from past broadcasts by a channel, higher quality video, increased server backups, and a new Video Manager interface for managing past broadcasts and compiling "highlights" from broadcasts that can also be exported to You. Tube. Due to technological limitations and resource requirements, the new system contained several regressions; the option to archive complete broadcasts on an indefinite basis ("save forever") was removed, meaning that they can only be retained for a maximum of 1. Turbo subscribers.
While compiled highlights can be archived indefinitely, they were limited to two hours in length.[3. Additionally, all on- demand videos became subject to acoustic fingerprinting using software provided by Audible Magic; if copyrighted music (particularly, songs played by users from outside of the game they are playing) is detected, the 3.
Live broadcasts are not subject to these filters.[3. The audio filtering system, along with the lack of communication surrounding the changes in general, proved to be controversial among users. In particular, users felt that the new filtering system was too inaccurate, flagged music played within games themselves, and voiced concerns that it could affect the service's ability to present footage from games which notably include large amounts of licensed music, such as the Grand Theft Auto series.[citation needed] The change also drew comparisons to the similar policies employed by You.
Tube—especially given the rumors surrounding Google's bid to purchase the service.[citation needed] In a Reddit AMA, co- founder Emmett Shear admitted that his staff had "screwed up" and should have provided advance warning of the changes, and promised that Twitch had "absolutely no intention" of implementing audio filtering on live broadcasts.[3. On August 7, 2. 01. In January 2. 01. Twitch introduced a royalty- free music library featuring tracks from various independent labels cleared for use in streams.[3. Amazon. com subsidiary (2. On August 2. 5, 2. Amazon. com would acquire Twitch Interactive for US$9.
The deal was expected to be finalized by the end of 2. Sources reported that the rumored Google deal had fallen through and allowed Amazon to make the bid; Forbes reported that Google had backed out of the deal due to potential antitrust concerns surrounding it and its existing ownership of You. Watch Icarus Putlocker#. Tube.[4. 0] The acquisition was closed on September 2. Twitch is now operated as a wholly owned subsidiary of Amazon. Emmett Shear remaining as CEO. Shear touted the Amazon Web Services platform as an "attractive" aspect of the deal, and that Amazon had "built relationships with the big players in media," which could be used to the service's advantage—particularly in the realm of content licensing.
The purchase of Twitch marked the third recent video gaming–oriented acquisition by Amazon, which had previously acquired the developers Reflexive Entertainment and Double Helix Games.[4. On December 9, 2.
Twitch announced it had acquired Good. Game Agency, an organization that owns the e.
Sports teams Evil Geniuses and Alliance.[4. In March 2. 01. 5, Twitch reset all user passwords and disabled all connections to external Twitter and You. Tube accounts, after the service reported that someone had gained "unauthorized access" to the user information of some Twitch users.[4. In June 2. 01. 6, Twitch added a new feature known as "Cheering", a special form of emoticon purchased as a microtransaction using an in- site currency known as "Bits". Bits are bought using Amazon Payments, and cheers act as donations to the channel.
Users also earn badges within a channel based on how much they have cheered.[4. On August 1. 6, 2. Twitch acquired Curse, Inc., an operator of online video gaming communities and gaming- oriented Vo. IP software.[4. 7] In December 2.
Good. Game Agency was divested by Amazon to their respective members due to conflict of interest concerns.[4. On September 3. 0, 2.